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Max Birk is an Associate Professor in the Human-Technology Interaction group at Eindhoven University of Technology. With an interdisciplinary background, Max draws from psychology, interaction design, data science, and game design, to investigate the effects of game-based design strategies on mental processes and design-induced behaviour change. His research contributes to games user research, digital health, and motivational interface design. He is interested in projects contributing to a healthy society, improving entertainment experiences (e.g., eSports), and developing tools and methods for researching interactive experiences. 

Max' research is published in international top HCI venues, and he has contributed to research on player experience, individual differences in play, task adherence, crowdsourcing, and on the intersection between video games and mental health. He has organized well-received workshops across the globe and led research projects spanning multiple continents. Max has collaborated with game-designers in North America, Europe, and China, and experience working with independent developers like AlienTrap and global tech companies like Tencent.

Max Birk received his graduate degree in Psychology from the University of Trier, Germany, in 2012. He completed his Ph.D. in Computer Science at the University of Saskatchewan, Canada 2018. During his Ph.D., Max investigated avatar customization as a motivational design strategy to increase engagement with technology-enabled services for health. He received several awards, including the 黑料福利网 Young Researcher Award 2023, Best MSc Teacher Industrial Design 2022, the Governor General鈥檚 Gold Medal, the Bill Buxton Award, the University of Saskatchewan Doctoral Dissertation Award, the GSA Excellence of the Science Award, and multiple ACM honorable mentions or best paper awards.  

Max received an ERC Starting Grant for his project GAMECHAR, where he is building an AI-driven framework for at scale gameplay analyzes.

In 2025, Max completed the NWO ENW Veni project Game-based Digital Biomarkers for Acute and Chronic Stress, where he developed methods and protocols to devise digital biomarkers from complex behavioural data. 

Max is a member of KNAW's De Jonge Akademie, the former chair and current member of the Eindhoven Young Academy of Engineering, and former board member of the EWUU Centre for Unusual Collaboration. 

Max is member of the CHI PLAY steering committee, and has served as technical program co-chair for CHI PLAY 2020 and 2021. He is a co-editor for JMIR Mental Health. He co-organized is the Student Research Competition co-chair for CHI 2026, and co-chaired the Student Games Competition for CHI 2024. As the Assistant to the General Chairs, Max was part of the organizational team of CHI 2018 in Montr茅al. Max frequently contributes as a reviewer to venues such as CHI, CHI PLAY, JMIR, IJHCS, or ToCHI.