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PhD researcher Lorenzo James of the Department of Industrial Engineering and Innovation Sciences has completed his doctoral work in the Information Systems IS group. On March 3, 2026, James defended his study exploring how healthcare personnel can be supported in creating and structuring personalized content for digital health applications that use gamification.

Everyday Pressures

Healthcare organizations increasingly turn to digital health tools to improve patient engagement, yet they face the challenge of keeping content relevant and personal. Many digital health apps rely on generic messages, uniform feedback and static educational modules. These limitations make it difficult for caregivers to offer material that fits a patient鈥檚 specific motivation or situation. James observed how these challenges affect both overstretched clinical teams and companies trying to design scalable, effective solutions.

Fresh Possibilities

James鈥檚 research shows how AI assisted systems can help healthcare personnel develop meaningful and personalized content without needing technical training. The Information Systems group guided the creation of tools that help caregivers create, refine and reorganize relevant treatment goals. His findings indicate that when caregivers see how AI reshapes their draft input, they feel more confident in developing messages that encourage patient participation in lifestyle programs and long term care trajectory

Applied Use

Society increasingly deals with health challenges such as chronic disease management and digital literacy gaps. Companies building digital health products must find ways to keep users motivated over time, while hospitals face workload pressures that leave little room for manual content creation. The study shows how AI supported content tools can ease these burdens, providing a structured path from caregiver expertise to patient facing material. James鈥檚 work highlights how these tools can make digital health applications more adaptable and better aligned with personal health journeys.

Human Focus

The research emphasizes that technology does not replace the judgment of professionals. Instead, it offers a supportive role by transforming raw clinical insight into patient friendly content. This shift helps caregivers focus on what matters most: understanding user needs, choosing the right message and reinforcing behaviour change in sustainable ways.

Lorenzo James defended his thesis on March 3, 2026.
Title of the thesis:
Supervisors: Pieter van Gorp, Laura Genga, (GGZ Centraal)