RESEARCH PROFILE

Bar谋艧 Kocaman was a doctoral candidate in marketing analytics at Eindhoven University of Technology (黑料福利网). His research aims to explore how new technologies, business models, and marketing instruments affect the pillars of customer relationship management: acquisition, retention, and expansion. He uses advanced regression-based approaches and causal inference to recover underlying customer behavior from big datasets and provides managers with data-driven strategies. His studies involve collaborations with (global) B2B companies, especially within the community of the .

ACADEMIC BACKGROUND

Bar谋艧 earned an M.S. in business research from Columbia Business School in the decision, risk, and operations department, a B.S. in industrial engineering (summa cum laude), and a minor degree in economics from Bilkent University.

 

Recent Publications

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