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'Leadership requires courage and care'

November 27, 2025

Series on our CORe values: Nicole Bueters and Mark Bentum on the power of curiosity, courage, and servant leadership.

HRM
HRM director Nicole Bueters and Electrical Engineering dean Mark Bentum in his office in Flux. Photo: Vincent van den Hoogen

HRM Director Nicole Bueters and Mark Bentum, Dean of Electrical Engineering, focus on people daily, on how they work, learn, and grow. And on what good leadership means to them: always tied to our university’s CORe values: curious, open, responsible, and respectful.

Seat Mark Bentum and Nicole Bueters at the same table to talk about leadership and our university’s CORe values, and the energy starts flowing right away. The new HRM Director, who started in May, asks curious questions, while the EE Dean, Bentum, shares his experiences with apparent enthusiasm. They laugh a lot, complement each other, and push each other’s thinking.

It’s not their first time meeting. Bentum served on the appointment advisory committee during the interviews for the new HRM Director. And of course, they got to know each other better during Bueters’ onboarding and through various projects and meetings across the university.

Turning it around

Bueters comes from Philips, where she spent nearly twenty years in various senior HR roles. When she thinks back to her job interview at ϸ, she laughs. “Thirteen people interviewed me in one session, that was my first real glimpse of how things work at a university.”

 

I ASKED, WHAT MAKES WORKING HERE SO MUCH FUN? AND SO MUCH PASSION AND PRIDE EMERGED — IT REALLY MOVED ME.

Nicole Bueters, Director HRM

Nicole
Nicole Bueters. Photo: Vincent van den Hoogen

“Everyone was critical, but also curious. They asked, ‘We have so many challenges here, how will you handle them?’ I turned it around: ‘What makes working here so enjoyable?’ The atmosphere changed immediately, and a surge of passion and pride emerged. That really moved me.”

Bentum: “We did not doubt at all: she had the right experience, courage, and curiosity. That fits perfectly with our values.”

Leadership in practice

For Bentum, leadership is primarily about collaboration. “It’s not: I’m in charge, and this is how it’s going to happen. We have to do it together. I feel that strongly in the UCC meeting (University Consultative Council, ed.) between the deans and the Executive Board. We don’t always agree, but there’s plenty of room for dialogue. That makes governing easier and more enjoyable.”

LEADERSHIP IS NOT: I’M in charge, and this is how it’s going to happen. WE HAVE TO DO IT TOGETHER.

Mark Bentum, Dean of EE

Mark
Mark Bentum in conversation with Nicole Bueters. Photo: Vincent van den Hoogen

Bueters adds, “I believe in servant leadership. You provide direction, empower the team, help people grow, and dare to give feedback. Give freedom, but not without responsibility.”

“Exactly,” says Bentum. “And dare to have that difficult conversation. Honestly and respectfully, with a focus on how things can improve.”

Feedback and growth

“I’m optimistic,” says Bueters. “People are open to growing. You can always keep developing yourself.”

Bentum adds: “For your department, your faculty, but also for yourself. If you stop learning, maybe it’s time to change roles.”

Small steps, big difference

Bueters sees a lot of ambition at ϸ, “but sometimes we want to do too much at once.” At HRM, she notices that many projects are being juggled simultaneously. “There are lots of things we want to work on because they have an impact on people.”

Bentum: “In the HRM SQUAD analysis, it appeared you were working on more than fifty projects. That’s just not feasible. We have to dare to choose and don’t need to aim for perfect scores on everything. Sometimes a seven is enough.”

WE WANT TO transform a DAF to a ROLLS-ROYCE overnight.

Nicole Bueters, Director HRM

“We want to transform a DAF to a Rolls-Royce overnight,” she says. “But real progress happens with small incremental improvements. Progress over perfection. We learn by doing and adjust where needed.”

This is our CORe

The power of curiosity

When the conversation turns to the CORe values, both name curiosity as a driving force. “It’s the engine of science,” says Bentum.

Bueters: “For me, curiosity is also about how we act. Rather than judging, I like to ask: why isn’t this working? What’s holding someone back? That’s how you move forward, both as a leader and as a human being.”

Openness and respect

For Bentum, openness means honesty and transparency. “No decisions behind closed doors. In the past, vacancies were sometimes filled quietly. Now, when a position opens in our faculty, it’s published openly, people can apply, and everyone who is qualified has a chance to get the job.”

Bueters: “Respect means trusting in the strength of others. It’s precisely that diversity that makes a team stronger. I don’t have a technical background, you do; together we achieve more than we would separately.”

Taking responsibility

“I have a strong sense of responsibility, sometimes maybe too strong,” says Bueters. “It goes beyond meeting goals. It also means contributing to the bigger picture. What I do must be in the interest of ϸ, not just my own department.”

Bentum: “We make decisions that impact people, teaching, and research. That requires carefulness and courage. The key is to discuss things together and bring everyone along.”

Daring and caring

“Leadership for me is a combination of daring and caring,” says Bueters. “Having the courage to make choices, but also showing empathy. Having difficult conversations, even with people who may be more senior than you. And at the same time, making sure everyone feels seen.”

Bentum: “Courage is essential; without it, you can’t make progress. However, the great thing is that you don’t have to be perfect. No one has to know everything. Ask for help, seek advice, and learn from each other. That’s what we do as deans, too.”

Courage is essential, without it, you can’t make progress.

Mark Bentum, Dean of EE

Mark
Mark Bentum. Photo: Vincent van den Hoogen

One ϸ

Both are firm believers in the power of the collective. “From catering staff to deans, everyone is contributing to the same goal,” says Bueters. “Like the cleaner at NASA once said: ‘I’m helping to put a man on the moon.’ That’s the kind of feeling I want to foster here, too,” Bentum adds.

Bentum: “That’s perhaps what I love most about ϸ. We have diversity in nationality, expertise, and personality, yet there’s a real sense of togetherness. We want to accomplish something meaningful, together.”

Leadership program

One of Bueters’ top priorities is developing a leadership program, in collaboration with Executive Board chair Koen Jansen and Dean Kees Storm. “We’re beginning by introducing this program at the highest leadership level of our university.”

Bueters: “The ambitions laid out in our 2026–2030 institutional plan are considerable, and the ecosystem we operate in demands a lot from us. The world around us is becoming increasingly polarized, and we want to provide a safe and inspiring environment for both students and staff. That calls for a different level of leadership. Building connections and fostering collaboration within ϸ, as well as with our ecosystem partners, is becoming more important than ever.”

Co-creation and shared ownership

“Of course, we already have leadership training, but we want to create a leadership profile and program for ϸ collaboratively. During the Strategy Days in November, we took the first step together with the Executive Board, deans, and service directors. We’ll also gather input from other staff groups to shape our leadership development. This isn’t something HRM delivers on its own; it’s something we build and carry together.”

From our strategy: about our CORe values

At ϸ, people are at the center. They form the heart of our university. We aim to provide a safe and stimulating environment that fosters work, study, and growth. Collegiality and mutual respect are essential.

Together, we are building a culture guided by four core values: Curious, Open, Respectful, and Responsible. These values serve as a compass for how we interact and grow together.

Photo: Vincent van den Hoogen

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Written by

Brigit Span
(Corporate Storyteller)

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