Micromobility Between Image and Policy
Clara Glachant explored how cultural images of micromobility influence sustainable mobility transitions in the Netherlands and the United Kingdom
Clara Glachant, PhD researcher in the Technology, Innovation & Society (TIS) group, defended her dissertation on November 3 at the Department of Industrial Engineering & Innovation Sciences. Her research shows that mobility transitions are not only about infrastructure and technology, but also about cultural representations and social identities.
Framing
Micromobility, including e-cargo bikes, e-scooters, and mopeds, is often promoted as a sustainable alternative to cars for city trips. Yet Glachant鈥檚 analysis of 323 news articles reveals that media in both the Netherlands and the UK rarely frame these modes as viable replacements. Instead, coverage tends to focus on regulation and user conflicts. This influences how policymakers allocate urban space and funding.
Social Friction
In the Netherlands, mopeds and scooters have long been seen as a residual category: not quite cars, not quite bikes. Glachant demonstrates that this framing is far from neutral. It contributes to negative perceptions of riders. Interviews show that stereotypes, such as the 鈥済ood cyclist鈥� versus the 鈥渂ad moped rider鈥�, reinforce social divides. These tensions hinder collaboration among non-car users and ultimately uphold car dominance.
<quote class=blockquote-simple>New Identities</quote>
The research also highlights emerging forms of mobility-based citizenship. In three UK cities, e-cargo bike users blend characteristics of car and bike use, creating mobility practices rooted in care, ecological responsibility, and claims to urban space. This hybrid identity challenges conventional norms and opens up space for alternative transport modes.
Policy Implications
Glachant concludes that cultural narratives and social identities play a central role in shaping mobility transitions. Micromobility is often marginalized, even though it offers opportunities to diversify urban transport. For entrepreneurs and policymakers, this means that technological innovation alone is not enough. Cultural and social dimensions must also be addressed to make room for new forms of movement and connection.
Clara Glachant defended her thesis on November 3. Title of the thesis: '.' Supervisors: Frauke Behrendt and Ruth Oldenziel.